Reinventing salmon farming

Land based pools tapping into the Atlantic currents show promising results for low emissions, low energy and high fish survival rate. 

Norway exported 40 million meals worth of seafood every single day in 2022, and over 50 percent of it was farmed salmon. With an all-time-high kilo price of salmon, the industry is in high demand for locations to establish open sea pens for salmon farming.

The country’s infamous fjords are home to over 1000 fish farming pens along the coast. Its environmental imprint with threats to the wild salmon species, toxins, excrement, and antibiotics is a topic of great discussion. With recent expansion to Iceland, there is an ongoing great uprising in the communities of Eastern Iceland. Musicians Björk and Rosalia are fronting the protest with a single released november 2023 to generate income to finance legal fights against the Norwegian salmon farmers that have expanded their practice to Icelandic shores. 

“I’ve spent all my life working with fish and fish farming, while pondering another solution. We owe it to nature to find a better way forward in the industry, fishing.”

- Roy Pettersen, Founder Andfjord Salmon

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The flower of the ocean